COWAY the pioneer and leading manufacturer of home-wellness appliances has announced that 2PM, the popular Korean boy band from Seoul, is the new brand ambassador for 2012, replacing the Girls' Generation.
Coway believes that 2PM, who is emerging as one of the top stars of Asia, is able to help in expanding the company's domestic as well as international market through its young and lively image.
"Coway and 2PM share many characteristics in common. We are both arising global brands with young and aggressive marketing strategies. We truly believe that as the new ambassador, 2PM is going to play its role to increase our brand awareness in Asian Pacific countries,” said James Park Jae-young, managing director of Coway Malaysia.
Besides representing Korea, a variety of advertising activities will be carried out by 2PM in different countries among Asian Pacific, which include Japan, China, Thailand, Malaysia, Taiwan, Hong Kong, Indonesia, Vietnam, and Singapore.